Macrosystem AG CEO Jörg Sprave commented last Friday (on the Cassie Tips List) about the state of 4K video technology, and what that developing technology means for Macrosystem and Casablanca editors:
It may sound odd to you now, but my prediction is that within 2 years, 4k will be hot at both NAB and CES, with all the major TV and camera manufacturers showing off their new models.
What does that mean for MacroSystem? Well, I believe it will affect our (Europe-only) entertainment center market first. We are moving this product range into the high end home cinema market anyway. These customers use high end beamers (projectors) and will soon adapt to the new 4k models. We will have to upgrade our "digital powerhouses" in order to provide content.
For editing, we still have to focus a lot more on perfectionizing our software and the workflow, which we will. Not many customers will want their wedding done in 4k soon. But there will come a time where 4k editing will be a feature of our Casablanca editing systems.
Does that all sound unreal? Maybe. But that's normal. It is called "progress".
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